The 18th edition of the Dubai Summer Surprises festival is set to begin with exquisite pomp, show and celebrations. From cartoon shows to animation movies and appearances by popular cartoon characters; there will be plenty on offer to keep the kids pleased while with the music concerts, fashion shows and celebrity appearances to shopping discounts; the DSS will provide great entertainment for the entire family.
Dubai Summer Festival 2015
The DSS festival which will last for 45 days, will commence on 23rd July and will continue till 5th September, 2015. The mascot of the festival called Modhesh, is an Arabic word for amazing, incredible and unexpected.
Dubai Summer Festival
Under a rousing slogan, ‘45 days Of Summer’, DSS 2015 is giving residents and visitors from around the world, the chance to enjoy shopping discounts that will reward shoppers with millions of dirhams worth of prizes.
“Since its inception in 1998, DSS has capitalised on the city’s rapid development and growing prosperity to become a summer festival that has set a retail benchmark in the region and played a major role in transforming the challenging summer into a fruitful and lucrative season across Dubai’s main sectors,” Laila Mohammad Suhail, the Chief Executive Officer of DFRE, was quoted as saying.
“With its focus on families and children, DSS has no doubt helped position Dubai as the place to be for the perfect summer holiday and would add to the efforts that are being made to realise Dubai’s Tourism Vision 2020,” he added.