The Year of the Rise of Experiential, Bleisure and Solo Millennial Travellers
The travel bucket lists are sure to be thrown out of the window this year. 2015 was a landmark year in the travel industry with travel portals catering to the atypical customers looking for a new experience coming to the fore. The rise of Airbnb among a host of other such options in the marketplace has suddenly opened up the world to the customers unlike ever before in the travel world.
The trend is set to catch on further this year with the rise of the experiential and bleisure travellers from all over the world. Most importantly, with the Millennials turning a corner this year, the phenomena of solo travelling is also set to catch on further. Personal health initiatives have continued to gain momentum and hence, 2016 is all set to see more travellers setting out to cater to their wellness and lifestyle needs.
The rise of the ‘Experiential’ traveller
Travelers want to get a real flavour for a place. Millennials, are inclining to trips that revolve around interpersonal exchanges, and don't worry about checking famous sights off a bucket list. "People, especially young people, appreciate and prefer experiential travel, by which I mean having a unique experience rather than just going to the landmarks, experiencing a destination like a local, or seeking a secondary city as a destination” Paul Kao, CEO of Tripverse.com says. Moreover, experiencing a new destination and taking ion the local culture and customs adds to their social media repertoire.