Travel Guides

Shopping In Gothenburg

Gothenburg is a city that provides a shopping experience that combines Scandinavian panache with traditional homeliness and warmth. Take a quiet stroll down the many streets and avenues littered with small and medium sized boutiques or wander into its many enormous shopping centers and plazas. Already world renowned for being one of the hubs of Swedish fashion, the sheer number of options to choose from means that you’ll never be bored! Souvenirs you can find here include commemorative plates, keychains, bobble heads and delightful handwoven dolls and wicker baskets.  What’s more – the locals are always willing to lend you a smile and a helping hand if you ever need any assistance whatsoever! Here are some of the most popular shopping destinations in Gothenburg! 

Nordstan 
Nordstan is one of the largest shopping centers in Gothenburg with over 180 different stores and 150 offices located inside it. Almost 6000 people are employed here with the entire place occupying an entire city block!  It is here where you can find the biggest international brands and labels as well as a selection of popular restaurants, cafes and food stalls. You can also find a selection of local artisanal stores and boutiques rife with the local flair and eccentricities of the region. Nordstan is conveniently located in the city of the center and can be easily reached either by car or via public transport. 

Avenyn 
Formerly known as Kungsportsavenyen, Avenyn is the main street of Gothenburg and the location of a whole host of interesting shops and storefronts. It stretches a total length of 1000 meters and extends all the way from the old Gothenburg moat to the Götaplatsen square. It is also here where an iconic statue of Poseidon by famous Swedish sculpture Carl Miles stands. Along with the aforementioned shops and stores there is also plenty to do by way of nightlife along with numerous cafes, restaurants and eateries! 

Magasinsgatan
Magasinsgatan is one of the most popular destinations for shoppers all over Gothenburg. Whether you want to grab a quick coffee or eat a scrumptious multiple course meal or even peruse the collections of Gothenburg’s finest shops,  Magasination will have something to offer you. The neighborhood is a lively and jovial one with plenty to take in. Many local fashion brands such as Emma och Malena and Velour are located here along with a variety of interior design stores most famous of which is Artilleriet.  The best part about Magasingatan is the fact that its central location means you have the pick of any of the surrounding hotels and guesthouses in area! It is also conveniently linked to other parts of the city which makes travel a relative breeze! 


Gothenburg is a city that provides a shopping experience that combines Scandinavian panache with traditional homeliness and warmth. Take a quiet stroll down the many streets and avenues litte...
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